{"id":2671,"date":"2018-07-11T16:42:59","date_gmt":"2018-07-11T16:42:59","guid":{"rendered":"https:\/\/alarmguardsecurity.ca\/version26\/alarm-guard-was-featured-in-the-spt-news-trade-magazine-2018\/"},"modified":"2018-07-11T16:42:59","modified_gmt":"2018-07-11T16:42:59","slug":"alarm-guard-was-featured-in-the-spt-news-trade-magazine-2018","status":"publish","type":"post","link":"https:\/\/alarmguardsecurity.ca\/version26\/alarm-guard-was-featured-in-the-spt-news-trade-magazine-2018\/","title":{"rendered":"Alarm Guard Was Featured in the SP&T News Trade Magazine 2018"},"content":{"rendered":"

Alarm Guard is expanding its operation into the U.S. The company was started by Mike Chaudhary, founder and president, in 2003 and has grown to a cross-Canada presence.<\/span><\/p>\n

The company\u2019s success \u201cgave us the confidence that now is the right time to explore opportunities in the bigger market. With a 35 million population, we can grow up to a certain level, but that process will be a little slow.\u201d The first stop for Chaudhary & co. is Atlanta, Ga. \u2014 Alarm Guard opened its first U.S. office there in May and has started recruiting dealers. \u201cWe are going to grow our business with corporate sales in Georgia as well as dealer partners. We already have a couple of dealers under our belt, so we\u2019ve signed them and they\u2019re going to start working with our program,\u201d explains Chaudhary. <\/span><\/p>\n

Alarm Guard\u2019s overall business is split 80\/20 between residential and commercial, but Chaudhary expects that proportion to change in Atlanta, particularly with the recent growth of its corporate sector. Chaudhary is planning to expand Alarm Guard\u2019s U.S. presence quickly and will move into the Florida market as soon as July. \u201cI think it\u2019s a good time for Canadians to show that we can not only survive, we can thrive in the U.S. market too,\u201d he says. Changing market AG has undergone many corporate changes over the years \u2014 it was taken private through a US$6.9 billion buyout from Apollo Global Management in 2016 and went public again less than two years later.<\/span><\/p>\n

Ownership changes have no appreciable impact on the dealer business, says Chaudhary. But the alarm market itself has shifted over time, particularly with the arrival of the cablecos, he says. \u201cWe\u2019re losing some customers to the low-hanging fruit. They\u2019re not worried about service levels; they\u2019re worried about bottom-line pricing. We cannot win all the customers. But the people who really need [security], we definitely educate them about the new smart home lifestyles rather than about intrusion.\u201d Chaudhary adds that interactive services through Alarm.com have ramped up significantly. \u201cThat\u2019s a big game changer for us.\u201d He also sees relative newcomers like Amazon and Google carving out their own space in the home security market but \u201cthere will always be room\u201d for more traditional monitored security providers. \u2014 Neil Sutton (SP&TNews)<\/span><\/p>\n

Source – https:\/\/cdn.coverstand.com\/34720\/508788\/c211afe9a0a088d8af5a4eb1b75473a0b7f3ab70.2.pdf<\/p>\n","protected":false},"excerpt":{"rendered":"

Alarm Guard is expanding its operation into the U.S. The company was started by Mike Chaudhary, founder and president, in 2003 and has grown to a cross-Canada presence. The company\u2019s success \u201cgave us the confidence that now is the right time to explore opportunities in the bigger market. With a 35 million population, we can…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[18],"tags":[],"class_list":["post-2671","post","type-post","status-publish","format-standard","hentry","category-home-security"],"_links":{"self":[{"href":"https:\/\/alarmguardsecurity.ca\/version26\/wp-json\/wp\/v2\/posts\/2671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alarmguardsecurity.ca\/version26\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alarmguardsecurity.ca\/version26\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alarmguardsecurity.ca\/version26\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/alarmguardsecurity.ca\/version26\/wp-json\/wp\/v2\/comments?post=2671"}],"version-history":[{"count":0,"href":"https:\/\/alarmguardsecurity.ca\/version26\/wp-json\/wp\/v2\/posts\/2671\/revisions"}],"wp:attachment":[{"href":"https:\/\/alarmguardsecurity.ca\/version26\/wp-json\/wp\/v2\/media?parent=2671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alarmguardsecurity.ca\/version26\/wp-json\/wp\/v2\/categories?post=2671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alarmguardsecurity.ca\/version26\/wp-json\/wp\/v2\/tags?post=2671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}